Top AI use cases in marketing to elevate your 2025 strategy

NoemiTravel2025-07-034660

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2025. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

Table of contents:

The marketing disciplines where AI had a positive impact The top 7 AI + social marketing use cases for 2025How to adopt AI in a mindful wayStay tuned in as AI use cases in marketing evolveSprout's AI woman on tablet
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