Tumblr is back. What does that mean for marketers?

RioCulture2025-07-037400

If social media platforms were teens from an 80s comedy, Tumblr would be the weird–but cool–kid. You know the one. Seemingly unapproachable but actually super nice. They’re fixated on niche interests and the jokes they create. Plus, they have impeccable taste in music and clothes (just not the kind of music and clothes you think you could get away with). From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. They lost their way for a little, but it’s clear Tumblr is back with an understanding of what its audience wants and the willingness to execute on it.

welcome back 🙂https://t.co/ixbAwSlMkB pic.twitter.com/9sNyCMlsX4

— Tumblr (@tumblr) November 14, 2022

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