Twitch marketing: What it is and how brands can do it right

Trying to wrap your head around Twitch marketing?

If so, you've got the right idea.

Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users.

Although Twitch is primarily associated with gaming, it's quickly becoming the go-to place for livestreaming content at large.

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user base as a part of social media marketing.

That said, you really need to understand Twitch's audience and best practices before you dive in.

If you're totally new to the platform or don't quite 'get it,' this quick guide to Twitch marketing will break down everything you need to know.

What is Twitch marketing?

Simply put, Twitch is a livestreaming platform. Most of Twitch's content is related to gaming and esports, but you can find streamers doing just about anything these days.

Cooking? Workouts? Music productions? Creating custom sneakers?

Yep, all of the above. If you can think of it, there's probably a channel for it.

Let’s do this.

🔴https://t.co/unWXncjSqB pic.twitter.com/pE8NNvPqoq

— Suto (@SutoCustoms) August 28, 2020