There are more than 330 million monthly active users on Twitter (rebranded as 'X').
If that number isn't significant enough to make your marketing team's mouths water ' how about the fact that 51% of Twitter users earn more than $50,000 per year? That's some real purchasing power.
Twitter is great at driving more qualified traffic to your blog, product page or website.
The only caveat?
Sometimes you need more than 280 characters to capture a conversion.
Fortunately, there is a solution. Twitter Cards give you the power to convey plenty of useful and engaging information to your followers, without breaking the character limit.
Here's everything you need to know about using Twitter cards to drive leads to your website in 2019 and beyond.
What are Twitter Cards?
Twitter cards have been around for quite a while now, but they're far from outdated solutions.
Twitter cards were designed back when Twitter only allowed people to tweet 140 characters at a time. Back then, the cards were a crucial way of going beyond the restrictive character limit. Today, the cards still serve the same purpose for some. Twitter says that even after updating their limit to 280 characters, many users still hit the threshold.
Beyond giving you more space to engage your followers, Twitter cards are also a visual component on your news stream, that help you to stand out from an avalanche of wordy updates. Using Twitter cards:
Gives you more visibility on TwitterHelps you to earn followers through immersive interactionsMakes your Tweets more attractive and 'clickable.'Increases traffic to your websiteEncourages conversions from customersIt's a well-known fact that Tweets with media attachments get greater exposure than the average tweet. Tweets with images get up to a 55% increase in leads and 41% increase in retweets. It only makes sense that Twitter cards would have a similar impact.
Sometimes it’s easier to digest information by talking through it together. Join us all day on 12/5 as we host live chats for all 9 #SproutSessions! Check out the full schedule: https://t.co/mWIynRklhN pic.twitter.com/d7GYB6Jmsj
— Sprout Social (@SproutSocial) November 20, 2018
