Twitter chats: How to successfully host ’ participate in them

Twitter (rebranded as 'X') chats have been around for quite a few years on the platform. Once hashtags were created, the virtual public chatroom alternative was born. Now, with 330 million monthly active users from a variety of demographics, the opportunity to reach new people with a Twitter chat is more exciting than ever.

Whether this is your first encounter with Twitter chats or looking to up your game for the next one you host, we’ve got you covered.

What are Twitter chats

Twitter chats are scheduled, recurring conversations usually hosted by the same accounts. They can be monthly or weekly but a key component is that they always happen at the same time. Each chat is designated by its own hashtag and often features a single broad topic. Then, when the chat day comes around, a specific sub-topic is chosen.

For example, AdWeek's weekly #AdweekChat is a great way to delve into discussion from top thought leaders in advertising, all collected around different themes and topics for each week's chat.

Q6: Humor can be a balm to consumers in anxious times, but it can also appear insensitive with the wrong approach. How can marketers find the right balance of levity and sincerity? #AdweekChat pic.twitter.com/uDDViyrsRQ

— ADWEEK (@Adweek) April 8, 2020