Tracking Twitter (rebranded as 'X') mentions is one of the most effective ways to measure your brand’s presence on the network, as mentions of your brand indicate inclusion in conversations. Research from Maritz and Evolve24 found that 83% of customers who made a complaint about a business on Twitter appreciated when a company responded. Unfortunately, that same study showed only 29% of companies actually replied to customer complaints on Twitter. Clearly, there’s a mismatch between how customers and businesses are using the social media platform.
“Doing well” on Twitter means a lot of different things to a lot of different people, but most social media marketers agree that it has to do with engaging with fans. The act of doing so could result in a larger audience—in addition to more loyal and happy customers.
When it comes to Twitter mentions, here’s how to find, analyze and get more.
What Are Twitter Mentions?
There are essentially three different ways that users can “mention” your brand on Twitter:
1. @Username: When people use the term “Twitter mention,” this is usually what they’re referring to. A mention is when someone uses the @ sign immediately followed by your Twitter Handle. Depending on your settings, you’ll receive a notification from Twitter that someone has mentioned you.Sooooo excited to be speaking at @SproutSocial's Agency Partner Day in October! Who else is going?! ' https://t.co/yvHKxa3sxv #sproutlove pic.twitter.com/j8l4MU1wcb
— Brooke B. Sellas (@BrookeSellas) August 4, 2017
