Summary
X/Twitter analytics offer valuable insights into post performance, engagement and profile growth. Users can assess and refine their marketing strategies. Accessible via the native X/Twitter analytics dashboard on desktop, users can track key metrics including impressions, engagements, link clicks and follower growth. You can view individual post performance via mobile. For a range of professionals including social practitioners, managers and agencies, X/Twitter analytics is vital for optimizing content and understanding audience behavior. Tools like Sprout Social can enhance X data interpretation and strategic planning.
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