YouTube is the second most popular website in the world. More than half of consumers expect to spend more time on the video-sharing platform this year.
Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. According to the Q4 2024 Sprout Social Pulse Survey, 33% of consumers plan to spend more time on YouTube in 2025, making it the second most prominent platform after Facebook. Now is the time to take advantage of the whitespace and turn up the heat on your YouTube strategy.
If you want to take your channel to the next level, you must be proactive about connecting with viewers and subscribers alike.
From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. Cultivating a brand community is crucial for your channel’s long-term growth.
In this article, we’ll help you create a game plan for YouTube community management so you can build and maintain a successful presence for the long haul. Let’s dive in.
Why YouTube channel management matters
As your social media users consume more and more video content, having a YouTube presence is more than just a box to check in your broader social strategy.
Ultimately, effective YouTube channel management increases your visibility. As the world’s second-largest search engine, the YouTube algorithm ranks content based on relevancy. The more comments and interactions a video receives, the more likely it is to rise in the rankings and signal that your content is worthwhile. This results in greater YouTube viewership and subscribers over time.
Publishing videos and calling it a day isn’t an option. Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty.
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