Social media is a powerhouse for brand awareness, customer engagement and revenue generation—but only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI.
Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but you’ll want to do research on the best tool for your team.
If your team requires deeper analytics, advanced automation or seamless integration with other marketing technologies, it’s essential to choose a platform that aligns with your goals—not just one that checks the basic social media management boxes.
1. Sprout Social
Sprout Social tops our list of Agorapulse alternatives for its value and scalability. We’re an industry-leading provider of cloud-based social media management software, and our recent accolades from G2, the world’s leading software review platform, prove it.
Compared to Agorapulse, Sprout offers more advanced analytics, AI-powered automation and deep social listening capabilities—allowing brands to move beyond scheduling and engagement to a truly strategic approach. Its Smart Inbox simplifies social interactions, while robust reporting and CRM integrations help teams prove ROI and align social with broader business goals.
For companies like ScottsMiracle-Gro, this alignment is a game-changer. By integrating Sprout Social with Salesforce Service Cloud, their team centralized all social interactions, giving agents a full view of each customer’s history and preferences. This streamlined workflow led to a 50% decrease in case resolution time and a 91% drop in average time to action—allowing the team to provide more personalized, efficient support.
[Choosing Sprout] was a gamechanger. Social training used to be a whole day thing, now it’s an hour. The system is so user intuitive. That’s one of our favorite things about it.
