Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK?
We have the answer.
Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. Whether you're aiming to boost engagement, drive conversions or grow your following, using the right posting times can significantly improve your social media performance.
We teamed up with Sprout's Data Science team to analyse engagement data from thousands of UK businesses using Sprout Social. We looked closely at nearly 300 million engagements across 50,000 social profiles in the UK to pinpoint when content resonates most (and least) with audiences. We then broke it down by network, giving you the UK's best times to post.
With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. You won’t be surprised to hear, British consumers are discerning. Research from the UK Sprout Social Index™ showed the quality of your product or service matters most. After that, the quality of your brand’s content and how you engage with followers are what makes businesses stand out to consumers on social media.
The key is knowing where to find them. If you're unsure where your target market is online; UK social media statistics can provide valuable insights.
And the stakes couldn’t be higher.
Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing.
Let's dive into the insights and elevate your social media strategy.
For network-specific optimal engagement times, check out our 2025 guides:
Best times to post on Facebook in the UKBest times to post on Instagram in the UKBest times to post on LinkedIn in the UKBest times to post on TikTok in the UKBest times to post on X (formerly Twitter) in the UKBest times to post on YouTube in the UKHow to find your best time to post on social media with Sprout SocialUse the insights from this article to refine your content schedule. But, to pinpoint the optimal posting times for your brand across each platform, we recommend trialling Sprout Social. Sign up for a free trial and explore our ViralPost® feature with your own social profiles.
Start a free Sprout Social trial
Disclaimer
Data from Sprout Social includes users from various plan types and industries within the UK. The number of engagements represents the total engagements a brand received on the specific channel during that hour time frame. We recommend testing with your own accounts to find the most optimal send times.
